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Deadly In Pink:
Big Tobacco Ups Its Targeting of Women and Girls
The tobacco industry has a long history of developing cigarette brands and marketing campaigns that target women and girls, with devastating consequences for women’s health.*
In recent years, the industry has significantly stepped up these efforts, threatening to lure a new generation of girls into a lifetime of smoking.*
Philip Morris USA and R.J. Reynolds have launched new marketing campaigns that depict cigarette smoking as feminine and fashionable.*
These new marketing campaigns represent the most aggressive efforts by the tobacco industry to target women and girls in at least a decade. These campaigns are jeopardizing the progress NYC has made in reducing smoking and putting the health of women and girls at risk.*
We cannot afford to let the tobacco industry continue to target our daughters, mothers, and sisters.
* Source: Retreived from: http://www.tobaccofreekids.org/deadlyinpink/downloads/deadlyinpink_02172009_media.pdf
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