Addiction Incorporated is a compelling documentary about a young drug researcher hired by a tobacco company and unexpectedly discovers the ingredients of addiction and ignites a national campaign to have it regulated.
From 1980-1984, Victor DeNoble was a research scientist at a major tobacco company, where he dedicated most of his time finding a suitable substitute for nicotine that were not heart attack inducers. He found a substitute, and during the process, he proved that cigarettes were addictive; something that the tobacco industry denied for years.