ADDICTION INCORPORATED HITS THEATERS

Addiction Incorporated is a compelling documentary about a young drug researcher hired by a tobacco company and unexpectedly discovers the ingredients of addiction and ignites a national campaign to have it regulated.

From 1980-1984, Victor DeNoble was a research scientist at a major tobacco company, where he dedicated most of his time finding a suitable substitute for nicotine that were not heart attack inducers. He found a substitute, and during the process, he proved that cigarettes were addictive; something that the tobacco industry denied for years.

Director Charles Evans Jr. captures DeNoble’s true act of modern-day heroism as DeNoble took his findings to the people in spite of a strict confidentiality agreement and ultimately testifying about his research in the infamous 1994 Congressional hearings with the seven heads of the major tobacco companies. These actions spearheaded the first ever federal regulation of the tobacco industry, which continues to have a major impact today.

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